
Keep in mind these prices may fluctuate, and there’s typically a $6.99 shipping fee, but sometimes there are discounts for first-time subscribers.Īs for singles who only need one-serving meals? You're out of luck.


TINA takes issue with the way Hello Fresh’s influencers disclose their relationship to the company. TINA argues that Hello Fresh’s attempts to present consumers with other options when they try to cancel is also a “dark pattern” called “confirmshaming” – in other words, “guilting consumers into taking actions they had not intended.” Although various state laws require companies to make it easy for consumers to cancel subscriptions, TINA seems to take the position that even offering consumers options to change their subscriptions or obtain information about their reasons for cancelling violates ROSCA. In reality, this just creates a “false sense of urgency” because the offer does not expire when the clock runs out. For example, when consumers start to redeem the offer online, they find a five-minute timer with the text “expiring in” that counts down and suggests that consumers will not be able to redeem the offer after the clock runs out. TINA alleges that Hello Fresh employs “dark patterns” to pressure consumers into signing up for the offer. Moreover, when consumers redeem the offer online, TINA alleges that HelloFresh only provides an abbreviated summary of the automatic renewal terms after the company has collected credit card information, in violation of the Restore Online Shoppers’ Confidence Act (or “ROSCA”). For example, they note that terms are included on the back of cards glued to mailers advertising the offer.

TINA alleges that the automatic renewal disclosures are not sufficiently clear or conspicuous. It will be interesting to see whether the regulators find that disclosure to be sufficient. Notably, the marketing materials TINA attaches to the complaint include a disclosure explaining how the number of “free” meals is calculated. Instead, HelloFresh merely provides consumers with a discount on a set number of meals over time.
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TINA argues that although Hello Fresh prominently advertises “free” meals, it doesn’t actually provide consumers with free meals.

The complaints touch on a number of issues we post about frequently, including automatic renewals, “dark patterns,” and the use of influencers. recently announced that it had filed complaints with the FTC and the Connecticut Department of Consumer Protection, urging them to investigate Hello Fresh’s marketing practices related to a campaign advertising “free” meals in order to encourage consumers to sign up for a subscription.
